Iconic packaging in marketing: how does Pringles packaging impact the consumer decision-making process

Additional Metadata
Keywords	Packaging; Pringles; Consumer Decision-Making Process
Thesis Advisor	Barendregt, AT
Persistent URL	hdl.handle.net/2105/67477
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Schretlen, V.A.L. (2023, September 13). Iconic packaging in marketing: how does Pringles packaging impact the consumer decision-making process. Business Economics. Retrieved from http://hdl.handle.net/2105/67477

Iconic packaging in marketing: how does Pringles packaging impact the consumer decision-making process