Iconic packaging in marketing: how does Pringles packaging impact the consumer decision-making process

Additional Metadata
Keywords	Packaging; Pringles; Consumer Decision-Making Process
Thesis Advisor	Barendregt, AT
Persistent URL	hdl.handle.net/2105/67477
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Schretlen, V.A.L. (2023). Iconic packaging in marketing: how does Pringles packaging impact the consumer decision-making process. In Business Economics.http://hdl.handle.net/2105/67477

Iconic packaging in marketing: how does Pringles packaging impact the consumer decision-making process