The Effects of Sponsorship on Brand Sentiment; A Case Study

Additional Metadata
Keywords	Sentiment Analysis; roBERTa; Brand Equity; Sponsorship; Event Sponsorship; Image Transfer; Goodwill; Involvement
Thesis Advisor	Beltman, SH
Persistent URL	hdl.handle.net/2105/67541
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Roeleven, M.B. (2023, September 13). The Effects of Sponsorship on Brand Sentiment; A Case Study. Business Economics. Retrieved from http://hdl.handle.net/2105/67541

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