The Effects of Sponsorship on Brand Sentiment; A Case Study

Additional Metadata
Keywords	Sentiment Analysis; roBERTa; Brand Equity; Sponsorship; Event Sponsorship; Image Transfer; Goodwill; Involvement
Thesis Advisor	Beltman, SH
Persistent URL	hdl.handle.net/2105/67541
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Roeleven, M.B. (2023). The Effects of Sponsorship on Brand Sentiment; A Case Study. In Business Economics.http://hdl.handle.net/2105/67541

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