2010-02-18
The influence of position effects, involvement and congruence of video advertisements on brand recall and recognition
Publication
Publication
Additional Metadata | |
---|---|
Benning | |
hdl.handle.net/2105/6778 | |
Business Economics | |
Organisation | Erasmus School of Economics |
Bruin, Stefan. (2010, February 18). The influence of position effects, involvement and congruence of video advertisements on brand recall and recognition. Business Economics. Retrieved from http://hdl.handle.net/2105/6778
|