The influence of position effects, involvement and congruence of video advertisements on brand recall and recognition

Additional Metadata
Thesis Advisor	Benning
Persistent URL	hdl.handle.net/2105/6778
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bruin, Stefan. (2010). The influence of position effects, involvement and congruence of video advertisements on brand recall and recognition. In Business Economics.http://hdl.handle.net/2105/6778

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