A comparison of the Markov and AdditiveHazard models for online advertisement attribution modelling

Additional Metadata
Keywords	Online advertising; attribution; survival analysis; markov model; shapley value
Thesis Advisor	Gruber, K
Persistent URL	hdl.handle.net/2105/67880
Series	Econometrie
Organisation	Erasmus School of Economics
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Folbert, L. (2023). A comparison of the Markov and AdditiveHazard models for online advertisement attribution modelling. In Econometrie.http://hdl.handle.net/2105/67880

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