2010-03-01
The influence of Cause-Related Marketing on the Brand Equity of food products
Publication
Publication
| Additional Metadata | |
|---|---|
| Kappe | |
| hdl.handle.net/2105/6800 | |
| Business Economics | |
| Organisation | Erasmus School of Economics |
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Breedveld, Marlou. (2010, March). The influence of Cause-Related Marketing on the Brand Equity of food products. Business Economics. Retrieved from http://hdl.handle.net/2105/6800 |
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