Videogames companies branding strategies in relation to their entrance in the metaverse. The shift from branding a product to branding a destination.

Additional Metadata
Keywords	Metaverse, Place attachment
Thesis Advisor	fritze, martin, Flory, Marja
Persistent URL	hdl.handle.net/2105/68280
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Aldrighetti, Giulia. (2023, March 31). Videogames companies branding strategies in relation to their entrance in the metaverse. The shift from branding a product to branding a destination.. Master in Management. Retrieved from http://hdl.handle.net/2105/68280

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