The Impact of Mobile Augmented Reality Advertising Experiences on Consumer Responses

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Keywords	Augmented reality, AR ads, informational content, transformational content, social media sharing intention, purchasing intention, AR marketing
Thesis Advisor	van Everdingen, Yvonne, Chen, Xi
Persistent URL	hdl.handle.net/2105/68354
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Casari, Erika. (2023). The Impact of Mobile Augmented Reality Advertising Experiences on Consumer Responses. In International Management CEMS.http://hdl.handle.net/2105/68354

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