Innovation vs Heritage: How Augmented Reality Flips the Luxury World by Impacting Luxury Brand Associations

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Keywords	augmented reality, luxury goods, brand associations, prior brand usage, marketing, technology
Thesis Advisor	van Everdingen, Yvonne, Chen, Xi
Persistent URL	hdl.handle.net/2105/68355
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Cheng, Wei-Hsin. (2023, February 28). Innovation vs Heritage: How Augmented Reality Flips the Luxury World by Impacting Luxury Brand Associations. International Management CEMS. Retrieved from http://hdl.handle.net/2105/68355

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