Towards a New Era of Luxury Retailing: Evaluating the Effect of Augmented Reality on Perceived Product Uncertainty in Luxury Retail, Mediated by Digital Customer Engagement and Moderated by Need for Touch

Additional Metadata
Keywords	augmented reality, digital customer engagement, perceived product uncertainty, online luxury retail, need for touch, online purchase intention, product attitude
Thesis Advisor	van Everdingen, Yvonne, de Vries, J.
Persistent URL	hdl.handle.net/2105/68364
Series	International Management CEMS
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hermann, Kyra. (2023, February 21). Towards a New Era of Luxury Retailing: Evaluating the Effect of Augmented Reality on Perceived Product Uncertainty in Luxury Retail, Mediated by Digital Customer Engagement and Moderated by Need for Touch. International Management CEMS. Retrieved from http://hdl.handle.net/2105/68364

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