The Effect of Social Media Advertising on Sales for Optimal Budget Allocation

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Keywords	adstock, social media advertising, marketing mix modeling, diminishing returns
Thesis Advisor	Roos, J.M.T., Gabel, Sebastian
Persistent URL	hdl.handle.net/2105/68459
Series	Business Analytics & Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kuo, Yuchi. (2023). The Effect of Social Media Advertising on Sales for Optimal Budget Allocation. In Business Analytics & Management.http://hdl.handle.net/2105/68459

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