Email marketing optimization with the customer in mind

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Keywords	marketing strategy, email marketing, customer relationship management, email frequency optimization
Thesis Advisor	Lemmens, Aurélie, Zegners, Dainis
Persistent URL	hdl.handle.net/2105/68487
Series	Business Analytics & Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	de Paauw, Michael. (2023). Email marketing optimization with the customer in mind. In Business Analytics & Management.http://hdl.handle.net/2105/68487

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