The luxury of giving: Experimental research on the effects of CSR fit on consumers’ purchase intention for luxury brands’ philanthropic donations among Millennial and Generation Z consumers

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Keywords	Luxury Industry, Philanthropic CSR, CSR fit, Purchase intention, Cause involvement, Millennials and Generation Z., CSR authenticity
Thesis Advisor	Berens, Guido, Wang, Yijing
Persistent URL	hdl.handle.net/2105/68660
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Rumengan, Jihaan. (2023, July 20). The luxury of giving: Experimental research on the effects of CSR fit on consumers’ purchase intention for luxury brands’ philanthropic donations among Millennial and Generation Z consumers. Master in Management. Retrieved from http://hdl.handle.net/2105/68660

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