The luxury of giving: Experimental research on the effects of CSR fit on consumers’ purchase intention for luxury brands’ philanthropic donations among Millennial and Generation Z consumers

Additional Metadata
Keywords	Luxury Industry, Philanthropic CSR, CSR fit, Purchase intention, Cause involvement, Millennials and Generation Z., CSR authenticity
Thesis Advisor	Berens, Guido, Wang, Yijing
Persistent URL	hdl.handle.net/2105/68660
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Rumengan, Jihaan. (2023). The luxury of giving: Experimental research on the effects of CSR fit on consumers’ purchase intention for luxury brands’ philanthropic donations among Millennial and Generation Z consumers. In Master in Management.http://hdl.handle.net/2105/68660

Publication