Does CSR co-creation between companies and consumers have a positive effect on the brand equity? Evidence from a scenario-based experiment

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Keywords	Co-creation, CSR communication, CSR initiatives, psychological empowerment, reciprocity, knowledge sharing, brand equity
Thesis Advisor	Berens, Guido, Liberali, Jordana
Persistent URL	hdl.handle.net/2105/68661
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Shih, Haoyou. (2023, July 20). Does CSR co-creation between companies and consumers have a positive effect on the brand equity? Evidence from a scenario-based experiment. Master in Management. Retrieved from http://hdl.handle.net/2105/68661

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