Does CSR co-creation between companies and consumers have a positive effect on the brand equity? Evidence from a scenario-based experiment

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Keywords	Co-creation, CSR communication, CSR initiatives, psychological empowerment, reciprocity, knowledge sharing, brand equity
Thesis Advisor	Berens, Guido, Liberali, Jordana
Persistent URL	hdl.handle.net/2105/68661
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Shih, Haoyou. (2023). Does CSR co-creation between companies and consumers have a positive effect on the brand equity? Evidence from a scenario-based experiment. In Master in Management.http://hdl.handle.net/2105/68661

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