Don't fear the unknown: Smart interventions  to mitigate the perceived risk of unfamiliar smartphone  brands

Additional Metadata
Keywords	risk, brand familairity
Thesis Advisor	Liberali, Jordana, Schley, Dan
Persistent URL	hdl.handle.net/2105/68669
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ioannidis, Bill. (2023, July 20). Don't fear the unknown: Smart interventions to mitigate the perceived risk of unfamiliar smartphone brands. Master in Management. Retrieved from http://hdl.handle.net/2105/68669

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