Don't fear the unknown: Smart interventions  to mitigate the perceived risk of unfamiliar smartphone  brands

Additional Metadata
Keywords	risk, brand familairity
Thesis Advisor	Liberali, Jordana, Schley, Dan
Persistent URL	hdl.handle.net/2105/68669
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Ioannidis, Bill. (2023). Don't fear the unknown: Smart interventions to mitigate the perceived risk of unfamiliar smartphone brands. In Master in Management.http://hdl.handle.net/2105/68669

Publication