Let’s Talk Money: Unmasking the Power of Communication in Buy Now, Pay Later Adoption

Additional Metadata
Keywords	BNPL, consumer behavior, message framing, information source, perceived risk, financial literacy
Thesis Advisor	Liberali, Jordana, van Bruggen, Gerrit
Persistent URL	hdl.handle.net/2105/68671
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Meijer, Lara. (2023). Let’s Talk Money: Unmasking the Power of Communication in Buy Now, Pay Later Adoption. In Master in Management.http://hdl.handle.net/2105/68671

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