What is the effect of a brand name on the success of a start-up in the European market in B2C industries?

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Keywords	Success, Start-up, Brand name, Quantitative analysis, Brand equity, Anchoring and adjustment
Thesis Advisor	de Rochemont, maurice, Vrande van de, V.J.A.
Persistent URL	hdl.handle.net/2105/68909
Series	Strategic Entrepreneurship
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van Zeelt, Joshua. (2023, July 13). What is the effect of a brand name on the success of a start-up in the European market in B2C industries?. Strategic Entrepreneurship. Retrieved from http://hdl.handle.net/2105/68909

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