2023-06-27
Be Green, Not Greased: The effects of greenwashing on brand attitude within the automotive industry
Publication
Publication
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Pinkham, Brian, de Rochemont, maurice | |
hdl.handle.net/2105/68941 | |
Strategic Management | |
Organisation | Rotterdam School of Management |
Hellinga, Daan. (2023, June 27). Be Green, Not Greased: The effects of greenwashing on brand attitude within the automotive industry. Strategic Management. Retrieved from http://hdl.handle.net/2105/68941
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