How do drivers of brand loyalty differ between generation Z and generation X when it comes to the adoption of new technological products?

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Keywords	brand loyalty, strategic management, generation x, generation z, adoption, innovation, technological products
Thesis Advisor	Fasaei, H., Mom, Tom
Persistent URL	hdl.handle.net/2105/69037
Series	Strategic Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Vermaat, Kate. (2023, July 6). How do drivers of brand loyalty differ between generation Z and generation X when it comes to the adoption of new technological products?. Strategic Management. Retrieved from http://hdl.handle.net/2105/69037

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