Unlocking the Power of Emotional Storytelling to Accelerate the Diffusion of Eco-Innovations

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Keywords	Storytelling, Diffusion, Eco-innovation, Emotional, Transportation Theory, Dual-Coding Theory
Thesis Advisor	Fasaei, H., Mom, Tom
Persistent URL	hdl.handle.net/2105/69039
Series	Strategic Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Wester, Roald. (2023, July 13). Unlocking the Power of Emotional Storytelling to Accelerate the Diffusion of Eco-Innovations. Strategic Management. Retrieved from http://hdl.handle.net/2105/69039

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