Unlocking the Power of Emotional Storytelling to Accelerate the Diffusion of Eco-Innovations

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Keywords	Storytelling, Diffusion, Eco-innovation, Emotional, Transportation Theory, Dual-Coding Theory
Thesis Advisor	Fasaei, H., Mom, Tom
Persistent URL	hdl.handle.net/2105/69039
Series	Strategic Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Wester, Roald. (2023). Unlocking the Power of Emotional Storytelling to Accelerate the Diffusion of Eco-Innovations. In Strategic Management.http://hdl.handle.net/2105/69039

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