Non-Fungible Tokens (NFTs) and Customer Brand Loyalty: An Exploration into the Intersection of Blockchain Technology and Marketing Strategies

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Keywords	Non-fungible tokens, NFTs, Customer brand loyalty, Communities, Customer data, Blockchain, Brand management
Thesis Advisor	Gutt, Dominik, Quinn, Martin
Persistent URL	hdl.handle.net/2105/69256
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Boré, Fanny. (2023, July 25). Non-Fungible Tokens (NFTs) and Customer Brand Loyalty: An Exploration into the Intersection of Blockchain Technology and Marketing Strategies. Business Information Management. Retrieved from http://hdl.handle.net/2105/69256

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