Non-Fungible Tokens (NFTs) and Customer Brand Loyalty: An Exploration into the Intersection of Blockchain Technology and Marketing Strategies

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Keywords	Non-fungible tokens, NFTs, Customer brand loyalty, Communities, Customer data, Blockchain, Brand management
Thesis Advisor	Gutt, Dominik, Quinn, Martin
Persistent URL	hdl.handle.net/2105/69256
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Boré, Fanny. (2023). Non-Fungible Tokens (NFTs) and Customer Brand Loyalty: An Exploration into the Intersection of Blockchain Technology and Marketing Strategies. In Business Information Management.http://hdl.handle.net/2105/69256

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