The Effects of Tangibility and Brand Identity on Post-sale Performance in an Augmented Reality Environment

Additional Metadata
Keywords	Augmented Reality, Brand Identity, Tangibility, Post-sales Performance
Thesis Advisor	Rijsdijk, Serge, van Everdingen, Yvonne
Persistent URL	hdl.handle.net/2105/69307
Series	Management of Innovation
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Barg, Rick. (2023, July 25). The Effects of Tangibility and Brand Identity on Post-sale Performance in an Augmented Reality Environment. Management of Innovation. Retrieved from http://hdl.handle.net/2105/69307

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