The Effects of Tangibility and Brand Identity on Post-sale Performance in an Augmented Reality Environment

Additional Metadata
Keywords	Augmented Reality, Brand Identity, Tangibility, Post-sales Performance
Thesis Advisor	Rijsdijk, Serge, van Everdingen, Yvonne
Persistent URL	hdl.handle.net/2105/69307
Series	Management of Innovation
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Barg, Rick. (2023). The Effects of Tangibility and Brand Identity on Post-sale Performance in an Augmented Reality Environment. In Management of Innovation.http://hdl.handle.net/2105/69307

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