How do high-growth SMEs attract new customers, while concurrently addressing customer retention challenges and opportunities?

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Keywords	High-growth SMEs, Customer acquisition, Customer retention, Customer lifetime value, Marketing strategies, Growth opportunities, Customer experience
Thesis Advisor	Turturea, R., Bruining, Hans
Persistent URL	hdl.handle.net/2105/69331
Series	Strategic Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Zwanikken, Tom. (2023, July 25). How do high-growth SMEs attract new customers, while concurrently addressing customer retention challenges and opportunities?. Strategic Management. Retrieved from http://hdl.handle.net/2105/69331

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