How do high-growth SMEs attract new customers, while concurrently addressing customer retention challenges and opportunities?

Additional Metadata
Keywords	High-growth SMEs, Customer acquisition, Customer retention, Customer lifetime value, Marketing strategies, Growth opportunities, Customer experience
Thesis Advisor	Turturea, R., Bruining, Hans
Persistent URL	hdl.handle.net/2105/69331
Series	Strategic Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Zwanikken, Tom. (2023). How do high-growth SMEs attract new customers, while concurrently addressing customer retention challenges and opportunities?. In Strategic Management.http://hdl.handle.net/2105/69331

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