Digital Signage Advertising in German Hypermarkets: Short- and Long-Term Sales Effects and the Role of Advertising Frequency

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Keywords	advertising, digital signage, in-store advertising, advertising frequency
Thesis Advisor	Gutt, Dominik, Quinn, Martin
Persistent URL	hdl.handle.net/2105/69409
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hoffmann, Niklas. (2023, August). Digital Signage Advertising in German Hypermarkets: Short- and Long-Term Sales Effects and the Role of Advertising Frequency. Business Information Management. Retrieved from http://hdl.handle.net/2105/69409

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