Digital Signage Advertising in German Hypermarkets: Short- and Long-Term Sales Effects and the Role of Advertising Frequency

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Keywords	advertising, digital signage, in-store advertising, advertising frequency
Thesis Advisor	Gutt, Dominik, Quinn, Martin
Persistent URL	hdl.handle.net/2105/69409
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hoffmann, Niklas. (2023). Digital Signage Advertising in German Hypermarkets: Short- and Long-Term Sales Effects and the Role of Advertising Frequency. In Business Information Management.http://hdl.handle.net/2105/69409

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