2023-08-22
How companies’ reply to negative comments on CSR social media campaigns influence CSR credibility, social media endorsement, and brand preference: The moderating effect of CSR fit
Publication
Publication
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Berens, Guido, Liberali, Jordana | |
hdl.handle.net/2105/69623 | |
Master in Management | |
Organisation | Rotterdam School of Management |
Chiang, Min-Jou. (2023, August 22). How companies’ reply to negative comments on CSR social media campaigns influence CSR credibility, social media endorsement, and brand preference: The moderating effect of CSR fit. Master in Management. Retrieved from http://hdl.handle.net/2105/69623
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