How companies’ reply to negative comments on CSR social media campaigns influence CSR credibility, social media endorsement, and brand preference:  The moderating effect of CSR fit

Additional Metadata
Keywords	CSR credibility, social media endorsement, brand preference, CSR fit, companies feedback, negative comment
Thesis Advisor	Berens, Guido, Liberali, Jordana
Persistent URL	hdl.handle.net/2105/69623
Series	Master in Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Chiang, Min-Jou. (2023). How companies’ reply to negative comments on CSR social media campaigns influence CSR credibility, social media endorsement, and brand preference: The moderating effect of CSR fit. In Master in Management.http://hdl.handle.net/2105/69623

Publication