Impacts of Search Engine Advertising on Generating Business Value: An Empirical Study in the Netherlands Retail Market

Additional Metadata
Keywords	Search engine advertising, business value, paid search, brand awaress, marketing strategy, ad-sales relationship
Thesis Advisor	van Heck, Eric, Kucukyilmaz, Tayfun
Persistent URL	hdl.handle.net/2105/69686
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Tang, Linping. (2023, August 29). Impacts of Search Engine Advertising on Generating Business Value: An Empirical Study in the Netherlands Retail Market. Business Information Management. Retrieved from http://hdl.handle.net/2105/69686

Publication