Impacts of Search Engine Advertising on Generating Business Value: An Empirical Study in the Netherlands Retail Market

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Keywords	Search engine advertising, business value, paid search, brand awaress, marketing strategy, ad-sales relationship
Thesis Advisor	van Heck, Eric, Kucukyilmaz, Tayfun
Persistent URL	hdl.handle.net/2105/69686
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Tang, Linping. (2023). Impacts of Search Engine Advertising on Generating Business Value: An Empirical Study in the Netherlands Retail Market. In Business Information Management.http://hdl.handle.net/2105/69686

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