Mixed Signals: a Study of How Ambiguous Emojis in Online Generated Reviews Affect Consumer Perceptions

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Keywords	Online consumer reviews, Emojis, Emoji interpretation, Reviews, Consumer perceptions
Thesis Advisor	Fytraki, Agapi, Tsekouras, D.
Persistent URL	hdl.handle.net/2105/69759
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van der Sommen, Bregje. (2023, August 31). Mixed Signals: a Study of How Ambiguous Emojis in Online Generated Reviews Affect Consumer Perceptions. Business Information Management. Retrieved from http://hdl.handle.net/2105/69759

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