Mixed Signals: a Study of How Ambiguous Emojis in Online Generated Reviews Affect Consumer Perceptions

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Keywords	Online consumer reviews, Emojis, Emoji interpretation, Reviews, Consumer perceptions
Thesis Advisor	Fytraki, Agapi, Tsekouras, D.
Persistent URL	hdl.handle.net/2105/69759
Series	Business Information Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	van der Sommen, Bregje. (2023). Mixed Signals: a Study of How Ambiguous Emojis in Online Generated Reviews Affect Consumer Perceptions. In Business Information Management.http://hdl.handle.net/2105/69759

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