Impact of Ethnocentric Marketing Strategy on Consumer Engagement of EV Brands on Social Media

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Keywords	Consumer Engagement, China, Social Media, Consumer Ethnocentrism, Ethnocentric Marketing Strategy, Electric Vehicle
Thesis Advisor	Chen, Xi, Zegners, Dainis
Persistent URL	hdl.handle.net/2105/69781
Series	Business Analytics & Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Zhou, Yushi. (2023). Impact of Ethnocentric Marketing Strategy on Consumer Engagement of EV Brands on Social Media. In Business Analytics & Management.http://hdl.handle.net/2105/69781

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