The influence of thought leadership on consumer brand preference

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Keywords	Thought Leadership, Brand Preference, Self-congruity, Novelty, Trust
Thesis Advisor	Cornelissen, Joep, Roodink, Ton
Persistent URL	hdl.handle.net/2105/69907
Series	Corporate Communication
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Salamadin, Denis. (2023, February 16). The influence of thought leadership on consumer brand preference. Corporate Communication. Retrieved from http://hdl.handle.net/2105/69907

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