The influence of thought leadership on consumer brand preference

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Keywords	Thought Leadership, Brand Preference, Self-congruity, Novelty, Trust
Thesis Advisor	Cornelissen, Joep, Roodink, Ton
Persistent URL	hdl.handle.net/2105/69907
Series	Corporate Communication
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Salamadin, Denis. (2023). The influence of thought leadership on consumer brand preference. In Corporate Communication.http://hdl.handle.net/2105/69907

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