Informing patients about the climate impact of healthcare may lead to more climate-friendly treatment choices.

Our effect on the climate has been noticeable over recent years. Healthcare is one of the biggest polluters in the world. In this thesis, we take a closer look at which flyer, about the climate impact of healthcare, will encourage patients to choose climate-friendly medication the most in hypothetical situations. The research is conducted through a discrete choice experiment and analysed with a probit model and a conditional logit analysis. The findings show that those who didn't receive a flyer opted for medication B, the eco-friendly option, in only 36% of cases. In contrast, respondents who received a text-only flyer chose medication B 56% of the time. Those who received a flyer with both text and a graph favoured medication B the most, with nearly 70% choosing it. Furthermore, people who received a flyer put more weight on the climate impact of their treatment when deciding, than people who did not receive a flyer. Handing out a flyer, about the climate impact of healthcare, to patients may make their decision for treatment possibly more climate-friendly.