The Impact of TikTok Video Content User Type (Influencer vs. Regular) on Purchase Intentions Among Generation Z in the Fast-Fashion Industry.

Additional Metadata
Keywords	TikTok; Social meida trends; influencer marketing; UGC; purcahse intention; Z Generation
Thesis Advisor	Tor Kadioglu, C
Persistent URL	hdl.handle.net/2105/70004
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kovacs, B. (2023). The Impact of TikTok Video Content User Type (Influencer vs. Regular) on Purchase Intentions Among Generation Z in the Fast-Fashion Industry. In Business Economics.http://hdl.handle.net/2105/70004

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