How to make intangible assets more tangible: the case of trade names

Additional Metadata
Keywords	Brand valuation; capitalizing intangibles; designer fashion industry; trade names
Thesis Advisor	Cox, RHGM
Persistent URL	hdl.handle.net/2105/70167
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Monfils, A.M. (2023, September 29). How to make intangible assets more tangible: the case of trade names. Business Economics. Retrieved from http://hdl.handle.net/2105/70167

Publication