How to make intangible assets more tangible: the case of trade names

Additional Metadata
Keywords	Brand valuation; capitalizing intangibles; designer fashion industry; trade names
Thesis Advisor	Cox, RHGM
Persistent URL	hdl.handle.net/2105/70167
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Monfils, A.M. (2023). How to make intangible assets more tangible: the case of trade names. In Business Economics.http://hdl.handle.net/2105/70167

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