The positive consequences for companies of using personalisation in the digital marketing

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Keywords	Digital marketing; personalisation; personalised advertisements; artificial intelligence
Thesis Advisor	Keehnen, EA
Persistent URL	hdl.handle.net/2105/70478
Series	Business Economics
Organisation	Erasmus School of Economics
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Barendse, S.E. (2024). The positive consequences for companies of using personalisation in the digital marketing. In Business Economics.http://hdl.handle.net/2105/70478

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