Improving the Cost Efficiency of A/B Testing: an Active Learning Approach

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Keywords	active learning, machine learning, a/b testing, causal forest
Thesis Advisor	Lemmens, Aurélie, Gabel, Sebastian
Persistent URL	hdl.handle.net/2105/70559
Series	Business Analytics & Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Tennekes, Nick. (2023). Improving the Cost Efficiency of A/B Testing: an Active Learning Approach. In Business Analytics & Management.http://hdl.handle.net/2105/70559

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