URBAN ENVIRONMENTAL MOVEMENTS AND THEIR JOURNEY TO DEMAND THE RIGHT TO THE CITY. The case of Guayaquil between 2016-2021

This research analyzes the offline and online activism carried out by two urban environmental movements known as "Cerros Vivos" and "Árboles sin Fronteras" in Guayaquil. These environmental movements demand their right to the city through the appropriation of El Paraíso hill. The work that these environmental movements seek to demand from the municipality is the effective urban protection of green spaces. The journey experienced by these movements represents the current environmental confrontation between civil society and a right-wing municipality. The results obtained show that despite the different strategies of these movements, it is not easy to transmit arguments within a political institution. Thate environmental activism in Latin America demonstrates that is still necessary and imperative to generate awareness within the political arena. This research shows that environmental activities have a positive impact on society to generate a message of protection of natural spaces. However, because the cities in the global South experience a variety of other problems, the environmental issues continue to remain as a secondary concern.